Fossil O-ring Digi

This new watch from Fossil, designed by Starck, is just pure amazing passion. It displays the hours as numbers and the minutes just like a normal watch. But the highlight is the hole inbetween, how cool is that?
http://www.fossil.com/shopping/product/detailmain.jsp?itemID=34820&itemType=PRODUCT&RS=1&keyword=starck
US - $110